Pillow Pets firm Mookie has called on retailers to educate consumers on the quality of brands, in a bid to beat counterfeiters.
The company has been hit hard by fake Pillow Pets toys, especially on auction websites, and has taken legal action.
It has employed specialist IP solicitors to handle the issue with certain distributors, who have been known to pass off goods as real Pillow Pets.
Mookie says preventing counterfeit toys getting into the UK is extremely difficult.
“This is impossible to police,” Mookie director Guy Orr told ToyNews.
“The problem is when distributors import goods and then use the Pillow Pets brand on copied registered designs.
“It comes down to the retailer relaying the correct message to the consumer about the quality of the original Pillow Pets. Retailer support plays a big part in making sure consumers are purchasing the correct items.”
Orr added: “It has cost Mookie money and time getting the correct fire regulations and certification for Pillow Pets. Counterfeit brands do not have this and it is an important message to get to the consumer.”
Read ToyNews’ in-depth feature on counterfeit toys in our August issue, which arrives at the end of July.
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