MK Centre first to use iPhone shopping tech

Shopping centre includes The Entertainer, Disney and Lego stores.
Author:
Publish date:
5_iballoon-210.jpg

An iPhone app that lets users 'collect' discounts virtually can be used in Thecentre:mk.

Shoppers can download iBalloon, capture virtual balloons using their iPhone while walking around the shopping centre in Milton Keynes, and receive discounts in stores.

Toy stores in the shopping centre include The Entertainer, Lego and Disney. 

The iBalloon discount offer will run until the evening of Sunday, October 14th. Shoppers can also win a ride in a hot air balloon and a £500 gift card.

Thecentre:mk's head of marketing and communications Melanie Beck said: "68 per cent of the average shopper is between the age of 16 and 44, with 64 per cent of customers between that age bracket using a mobile device to access Thecentre:mk's website. 

"We wanted to bring something exciting to the shopping centre with interactive technology that both stimulates and benefits our customers. 

"Quality discounts provided by retailers ensure that iBalloon users get a combination of both the traditional and mobile shopping experience, meeting ever-changing technology needs without alienating our traditional shopper."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Garden centres.png

The rise of garden centres

More non-traditional toy shops like garden centres are cropping up and stocking children’s products. But are they making life more difficult for independent toy stores or do the extra sales opportunities for suppliers make them worthwhile?

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019