MGA's Isaac Larian rallies hope for TRU with GoFundMe campaign

The MGA boss and other investors have pledged $200 million of a $1bn goal to bid for Toys R Us.
Publish date:
Screen Shot 2018-03-01 at 13.59.57

MGA’s Isaac Larian has doubled down efforts to rescue Toys R Us from liquidation through a new GoFundMe campaign.

He and a group of investors have so far pledged over $200 million to rescue more than half the more than 700 stores across the US that now face closure.

The MGA boss is looking to raise a further $800 million in order to make a $1bn bid to acquire ‘all or some Toys R Us assets through the bankruptcy process.’

Larian has thrown in a number of incentives to encourage people to join the campaign and pledge. For those who pledge $50 to $99, Larian is offering a special edition Num Noms toy, while a pledge of $100 to $499 earns you a Special Edition LOL Surprise toy.

$500 to $999 will get you Special Edition Little Tikes Cozy Coupe and prizes for pledges continue to ramp up with store naming rights and a star invite to a grand reopening party at a local Toys R Us for a pledge of more than $10 million. 


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019