Mega Brands has confirmed a promotion with The Daily Express, Sunday Express & Toys R Us to launch the giveaway of the products worth £5.99 each. Beginning this Saturday, the promotion will also run on Sunday July 17th, Monday July 18th and Tuesday July 19th.
Readers can collect four of the six available characters, including Thomas, Percy, Harold, James, Bertie or Gordon, with exclusive coupons featuring in the newspaper that can be redeemed at all Toys R Us stores across the UK.
As part of the promotion, The Daily Express has organised a national TV campaign to support the activity.
The Mega Bloks Thomas & Friends range allows children to mix and match the buildable characters with play-sets that all connect together.
Pete Fuller, marketing manager, Mega Brands UK, commented: "This is a great opportunity for us to get our buildable toys directly into the hands of children across the country, which is an integral part of increasing our presence and growing brand awareness.
"We know that kids love collecting characters and so we are sure this promotion will be a great success."