As part of the Mega Brands autumn/winter drive into social media (focusing on its pre-school ranges), the company is teaming up with Toys R Us on its new Toyologist programme.
Toys R Us is launching a social media programme at the end of 2010, targeting 'digital mummies’ to write about kids, play and toys and turning them into 'Toyologists'.
The aim is to increase brand awareness and connect directly to consumers. The Toyologists will create online content including product reviews, videos or photos which will be posted on the established TRU Facebook fan page which has a fan base of over 600,000 worldwide. Toyologists will also use the content on their own individual Facebook, Twitter profiles and blogs.
Pete Fuller, marketing manager at Mega Brands, commented: "We believe this is a great way to target our core audience of mums with pre-school kids and create a social buzz around our products hopefully leading to increased sales and brand awareness. There is no better endorsement for our toys then hearing directly from mums themselves who can then share their opinion with other mums."