Littlewoods rolls out outdoor toy line - ToyNews

Littlewoods rolls out outdoor toy line

Retailer has launched a new range of children's outdoor toys for summer 2011.
Author:
Publish date:
1054_mypictr_300x300(1).jpg

The new range will include play tents, play houses, outdoor games, bouncy castles, trampolines, slides, swing sets, children's picnic tables, football sets, space hoppers and play balls. Also featured is a range of play pools and water games.

Licensed and branded products will also feature in the collection, including toys from Little Tikes, Ladybird, Disney, Dora the Explorer, Fisher-Price, In the Night Garden, Thomas the Tank Engine, Ben 10 and more.

A spokesperson from Littlewoods Europe said: "Ahead of the big summer break, we have seen demand for outdoor toys increase. From trampolines to splash pools, we’ve got some great products that the kids will love, so you can all be outdoors and make the most of the great weather."

Related

5_Little Tikes 300.jpg

SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

15_mypictr_200x200(3).jpg

The outdoors type

Football clubs formed the foundation of Hy-Pro?s business over 15 years ago and since then, the range has grown beyond its core market to incorporate a whole host of strong licensed toy products. We speak to the firm?s brand and marketing manager, Alex Kovacevic, to find out more?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.