Little Tikes embarks on travel accessories with Diono - ToyNews

Little Tikes embarks on travel accessories with Diono

Car seats, strollers, high chairs and more hit retail this autumn ; second phase product roll out scheduled for 2014
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Infant and pre-school brand, The Little Tikes Company has partnered with travel solution manufacturer Diono for a range of nursery travel products.

The agreement, developed in conjunction with MGA Entertainment, will see a range of products spanning car seats, strollers, high chairs, travel accessories and more hitting retail this autumn, with a second phase of product roll out scheduled for 2014.

Many of the products will be available at major global retailers, including Tesco and Halfords, followed by Boots and Smyths Toys at a later date.

Tony East, SVP, EMEA, said: "After seeing significant growth of over 40 per cent in 2012, we are thrilled to be partnering with iconic and trusted toymaker Little Tikes to bring our wonderful products to more kids and parents around the world.

"Our line of car seats and travel accessories lead the market in terms of quality and value, winning multiple awards and rave reviews from families.

"Bringing our knowledge of families' needs together with the recognisable Little Tikes name is a great opportunity which we are sure will reult in some market leading products."

International marketing and licensing director for Little Tikes, Rachael Springett, added: "Diono has a great track record for developing products for families that provide safety, comfort and convenience.

"Little Tikes is now one of the leading pre-school toy brands and by adding our name to thier trusted line of products, we're making sure that parnets not only think of Little tikes when it comes to play, but also when it comes to well-being and comfort both at home and when travelling."

Based in Milton Keynes, Little Tikes is known as a manufacturer of toys for children, including ride-ons such as the Cozy Coupe, outdoor playground sets, and role play sets.

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