Like-for-like sales at Argos remain flat as Black Friday 'significantly shapes' Christmas results

The group has reported sales of £1.82 billion for the 18 weeks leading to January 3rd this year, seeing an increase of 0.8 per cent.
Publish date:
Social count:
Argos logo.png

Argos’ like-for-like sales remained broadly flat for the 18 weeks to January 3rd, 2015, while Black Friday ‘significantly impacted’ sales over Christmas.

The group has reported sales of £1.82 billion for the 18 weeks leading to January 3rd this year, seeing an increase of 0.8 per cent.

According to Home Retail Group’s chief executive, John Walden, this year’s adoption of Black Friday promotions by the UK ‘significantly impacted the shape of Argos’ sales over its peak trading period.’

“For example, on the day alone sales at Argos were up by 45 per cent, while at the same time, it received over 13.5 million visitors to its digital channels, three times last year’s visitors,” he said.

“The draw of discounts affected trade both before and after that busy weekend as consumers satisfied their Christmas shopping lists with bargains.”

Argos adopted a cautious trading stance over the Black Friday period, in anticipation of the volatility on trading patterns and the profit pressure cause by aggressive promotions.

“This resulted in broadly flat like-for-like sales, but achieved both improved gross margins and good cost management,” continued Walden.

“Argos also made good progress during the period on its transformation plan to reinvent itself as a digital leader, as sales through digital channels increased to represent half of Argos’ total sales.”

Despite the resulting flat like-for-like sales, Walden has said he is pleased with the group’s overall performance during its ‘important peak trading period.’


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.