Lego to star in Tesco augmented reality app

The new shopping software will let customers play with 3D Lego products.
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Tesco's new interactive app will initially let customers view over 40 products in 3D before making a purchase.

Augmented reality is a technology which renders computer-generated objects within an image of the real world using cameras such as those found on a webcam or a smartphone. Check the video below to see a demonstration of Tesco's new software featuring the Lego Star Wars Millennium Falcon.

In-store the technology will allow shoppers to view a greater range of products than can be physically held within the shop.

The technology will be trailed at eight Tesco stores in Cheshunt, New Malden, Hatfield, Milton Keynes and two stores in both Wembley and Borehamwood.

A Tesco representative said: “This is a really exciting new technology which in this form is a relatively untapped opportunity in the UK. Augmented reality will allow customers to be closer to our product and interact in a way that has never previously been possible.”

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