Lego shows off 2013 toys to retailers - ToyNews

Lego shows off 2013 toys to retailers

Independents treated to demonstrations of new product lines this week.
Author:
Publish date:
11_lego-210.jpg

Lego has showcased several of its big products for next year behind closed doors.

Excited independent toy retailers took to Twitter to hint at the new Lego lines, but they’ve signed a non-disclosure agreement not to talk about the actual products.

One retail source told ToyNews: “It’s great seeing Lego continuing to embrace all forms of media to promote their brand, such as cartoons, apps and computer games.

“It presents a very compelling image to a child and we always know how children love to be able to incorporate Lego into the various different forms of entertainment they enjoy.”

Toy Galaxy added on its Twitter page: "Checking out the new Lego range for 2013. Some very exciting things due out... we'll have it all at Toy Galaxy so watch this space."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.