Lego Lord of the Rings sets revealed

Anticipated licensed toys will go on sale ahead of The Hobbit movie.
Publish date:

Lego has spilled the beans on its new line of Lord of the Rings products which hit shelves next month.

The toy giant has provided details of the seven play-sets, licensed by Warner Bros, targeting boys aged between five and 12 years old, and especially those aged nine to 11.

They will hit shelves from August 1st.

Each set includes exclusive characters such as Frodo Baggins, Gandalf the Grey, Legolas and Gollum. They are priced from £11.99 to £99.99.

Gandalf Arrives is £11.99, Shelob Attacks is £19.99 (which includes a giant Lego spider), and the Uruk-hai Army set is £29.99.

Then there’s the Attack on Weathertop which is priced at £49.99, the £69.99 Mines of Moria, and the huge £99.99 Battle of Helm’s Deep.

Five additional sets will arrive later, based around The Hobbit: An Unexpected Journey movie, which hits cinemas in December. 

Lego brand manager Justin Clasby said: “After the success of both our Star Wars and Harry Potter ranges we are extremely excited to once again be teaming up with Warner Bros. not least because The Lord of the Rings is one of the biggest box office hits ever, with a legion of fans worldwide.

“Each movie is a masterpiece in its own right so we really wanted to do the imaginative environments justice, bringing the character and story to life. Each set captures an iconic moment from the saga, linking directly back to the story whilst providing endless inspiration for imaginative building and creative role play.

“Capitalising on the re-release of the trilogy and creating pre-Hobbit buzz, the range provides the brand with yet another great opportunity to appeal to IP hungry boys as well as the wider film fan base, driving collectability and providing a variety of entry points for consumers, as well as the perfect Christmas gift.”

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