Lego has partnered with The Sun and News of the World to offer kids the chance to pick up free toys at WH Smiths and Toys R Us.
Starting tomorrow, the week-long promotion will see Lego give away seven toys including an X-Wing on Saturday, The Black Pearl on Monday, and a Ninjago Skeleton Chopper on Wednesday.
A stop-motion animationfeaturing a cast of Lego Minifigures has been put together to advertise the tabloid give away.
The promotion also includes the chance to win a Lego London Tower Bridge.
Money Saving Expert Martin Lewis warned that the toys will be in high demand. Speaking on Thursday's Daybreak, Lewis said that Lego fans should redeem coupons as soon as possible to avoid dissapointment.
The Sun's terms and conditions read: "To claim your free LEGO Toy cut out the voucher in the paper and take it to any participating WHSmith, or ToysRUs, while stocks last. In exchange you will receive a free LEGO toy."
Full details can be found on The Sun's website.