K'NEX recreates London skyline in The Toy Store window

The window displays features replicas of The London Eye, Tower Bridge and The Shard.
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Giant K’NEX replicas of The London Eye, Tower Bridge and The Shard have been installed in the window of The Toy Store on Oxford Street.

The installation showcases the unique building possibilities offered by the scale and movement of K’NEX pieces.

The display aims to attract both footfall to the store and interest in the K’NEX building system during the crucial gift-shopping season with less than ten weeks to go until Christmas.

K’NEX worked closely with the Royal British Legion Industries to create the structures, which were made to measure for The Toy Store’s first UK site, located in the West One shopping centre.

The RBLI provides employment for around 130 veterans and others with disabilities, delivering services including flexible and bespoke light assembly and finishing work for a range of UK and international markets.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.