The partnership will be officially launched at this year’s Toymaster show in Harrogate, where The Sales Partnership will be exhibiting a number of products from the Kids@Play range including the new 6v battery operated Police Patrol Bike with siren and working lights and the new motorized 6v scooter with engine sounds, electric horn, stabilizers and working lights.
Malcolm Evans, MD of Kids@Play said: “I am very pleased that James Triptree of the Sales partnership has agreed to distribute our products to the independent sector; the independent retailers are so important and paramount to the success of our industry.
“The sales partnership already has a great reputation in getting distribution across the whole of the UK, and this is exactly what we want with our larger toys, we need the distribution in breadth across the country.
“Toymaster are doing well despite the difficulties in the market, we seen the demise of Woolworths last year and I believe Toymaster and the independents generally will take benefit, and take business from what were the traditional Woolworths consumers. The consumers are still out there, and we need to concentrate on how we get larger toys to their door, this is where The Sales Partnership steps in.”