Kidicraft has been appointed the exclusive distribution rights to the National Geographic range of Lenticular 3D stationery and puzzles within the UK and Republic of Ireland.
The collection ranges from playing cards to puzzles and bookmarks to stationery kits.
Each item is printed in lenticular 3D giving great depth and detail to every image.
An array of images has been used for the collection, which covers everything from sharks to giant pandas.
“National Geographic is a licence that almost everyone recognises and we are very excited to announce the launch," said director Roy Greenwood.
Kidicraft will have full stock availability in September with pre-orders for the range now being taken.
The range is being launched today at the Toymaster show on the Kidicraft stand located in the Ballroom.