Jubilee and summer sales lift footfall in June

Footfall rose by 5.5 per cent year-on-year during Jubilee week but dipped afterwards.
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More shoppers headed into stores during the week of the Queen's Jubilee.

Footfall rose 5.5 per cent year-on-year during that week, but the following week was much quieter than usual, according to The Retail Traffic Index (RTI), compiled by Ipsos Retail Performance.

And there was no three-week bounce like there was during the Royal Wedding in 2011.

"In the current climate, I’m sure many retailers would settle for the level of footfall they experienced in June,"commented Dr Tim Denison, head of retail intelligence at Ipsos Retail Performance.

"As predicted in the previous month’s RTI forecast, the Jubilee week - with many people electing to take the whole week off - resulted in footfall of 5.5 per cent above levels for the same week of 2011."

He added: "Figures from PwC suggest that slightly more stores were holding sales, with 73 per cent of retailers selling goods at sale prices at the end of June compared to 70 per cent last year.

"As a consequence, the week commencing June 24th was the second busiest of the year so far, after Easter, and only marginally down by 1.4 per cent on the corresponding week of 2011."

Ipsos expects the Olympics to have a 'positive impact' on footfall for retailers, but stresses that the economy remains disappointing and consumer confidence is still low.

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