JON SALISBURY: What Ludendo gains from the Hamleys acquisition

"Overseas expansion to take the Hamleys brand to prestigious locations is the obvious option."
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The synergy between Ludendo and Hamleys is clear to see. Both operate internationally and the economies of tapping in to a network of stores is obvious.

Ludendo is in France, Belgium, Switzerland and Spain, plus the Middle East, while Hamleys operates in Denmark, Ireland, Cyprus, India and the Middle East. Mainland Europe must surely be one of the targets under consideration. Rome, Paris, Madrid and Moscow spring to mind.

Read Jon's column in full.


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