JON SALISBURY: What Ludendo gains from the Hamleys acquisition

"Overseas expansion to take the Hamleys brand to prestigious locations is the obvious option."
Author:
Publish date:
98_JonSalisbury.jpg

The synergy between Ludendo and Hamleys is clear to see. Both operate internationally and the economies of tapping in to a network of stores is obvious.

Ludendo is in France, Belgium, Switzerland and Spain, plus the Middle East, while Hamleys operates in Denmark, Ireland, Cyprus, India and the Middle East. Mainland Europe must surely be one of the targets under consideration. Rome, Paris, Madrid and Moscow spring to mind.

Read Jon's column in full.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.