John Lewis takes top spot for customer satisfaction

Verdict Customer Satisfaction Awards appoints retailer first place for customer service.
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John Lewis has reclaimed its position as number one for customer satisfaction at the Verdict Customer Satisfaction Awards.

Held at the London Stock Exchange, the awards saw the retailer jump from its position of third place last year - missing out to Ikea and Bonmarche - to take this year's top spot.

Bonmarche retained second place, followed by Dunelm Mill, Amazon and Brantano.

The survey of 5,900 customers carried out by Verdict Research showed that John Lewis obtained scores for service exceeding those of other retailers.

It also scored highly for product quality.

Verdict director of research and analysis, Maureen Hinton, said: "John Lewis swept the board this year coming top in all its product categories, including for the first time, clothing.

"Apart from its service credentials its product ranges are delivering the inspiration and trust that customers appreciate.

"Bonmarche is awarded a high score by its customers because it provedes mature women with a well-targeted range of clothing combined with good service which is not widely available elsewhere."

Verdict's survey also reveals the best retailers by sector, with John Lewis claiming first place in clothing, homewares and electricals.

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