John Lewis enjoys 7.2 per cent sales boost in Christmas period

Retailer also reveals plans to have 65 operational stores by 2023
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John Lewis recorded a 7.2 per cent sales jump to £734m during the Christmas trading period, reports Retail Week.

In the five weeks to December 28th, like-for-likes increased by 6.9 per cent, shop sales jumped 1.2 per cent and online sales increased by 22.6 per cent year-on-year.

Johnlewis.com was responsible for for 31.8 per cent of business while click-and-collect orders were up 61.8 per cent on last year.

With regard to categories, electricals and home technology sales were up 10.7 per cent on last year while Fashion increased 8.5 per cent and home increased 2 per cent in the period.

“I am extremely pleased with the results of the past five weeks," said John Lewis managing director Andy Street.

"Our growth of 7.2 per cent is broadly based and we expect to have outperformed the market. It bodes well for trade in 2014.”

John Lewis also revealed plans to have 65 operational stores by 2023, up from the current 40 shops. Plans are also in place to open the retailer’s first overseas store as well as a French website.

“It will still be predominantly a UK brand, let’s be absolutely clear about that," said Street.

"I think we will have moved from taking baby steps to slightly more grown up steps internationally.”

December 27th was the biggest ever day for John Lewis as a whole, with the retailer taking £35.6m.

Street added: “This Christmas has seen trade take a different shape to previous years, with an early peak driven by Black Friday and a huge surge in the final 10 days.

“Many of the big online shopping days and weeks occurred earlier in the period but shops were packed in the last-minute rush on ‘manic Monday’ (December 23rd) when we saw our city centre shops record peak days.

“The shift to mobile devices for online shopping has been confirmed but the in-store Sale is well and truly thriving, as shown by the record first day for clearance in our shops on December 27th.

"With new highs in branches as well as for Johnlewis.com, this has been a genuine omnichannel Christmas.”

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