John Lewis becomes official partner for Slow Toy Awards 2014

The Slow Seven and Slow Craft Toy will be unveiled at a press event at the Oxford Street store, while winners will have their product on sale at
Publish date:
Social count:

UK department store John Lewis has become the official partner for the Slow Toy Awards 2014.

To celebrate the latest development, the Slow Toy Team has extended the entry deadline by a further five days, until Friday, August 22nd.

The Slow Toy Award’s Slow Seven and Slow Craft Toy will now be unveiled at a press event at the Oxford Street store later this year, while individual winners will have their product on sale at

“Having the retailer on board marks a significant milestone for the campaign as it reaches new heights,” read a statement from the Slow Toy Team.

“The 2014 Slow Toy Awards are now well underway and the reaction so far has been fantastic. There has been an unprecedented response already, but the team is prepared for an influx of entries following the latest news.”

The partnership with the retailer will also see Ian Ellis, toys and books buyer at John Lewis, join the judging panel for this year’s event.

Ellis will now sit alongside Kate Carter, the life and style editor at the Guardian online, Liat Hughes Joshi, parenting journalist and author, Alison Canavan, parenting specialist, Sally J. Hall, editor of B magazine and Jennie Henley, parenting blogger.

“We are delighted to be involved with the Slow Toy Awards and I am looking forward to being on the judging panel,” said Ellis.

“We aim to cater for all ages and provide toys that children can really engage with, so I’m looking forward to seeing toys that really help bring this to life.”

Founder of the Slow Toy Movement, Thierry Bourret, added: “I couldn’t be more excited to have John Lewis on board for this year’s awards.

“John Lewis represents a name consumers can trust when making their purchasing decisions. With the support of John Lewis I know that the 2014 Slow Toy Awards will be a huge success.

“Looking at the entries we have had already, deciding the eight winners will be a difficult task.”

To enter the awards, email for an entry form.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.