John Lewis announces 'accelerated growth strategy'

Move could see the retailer open a host of new medium-sized stores around the UK next year.
Author:
Publish date:
Social count:
0
11_John Lewis.jpg

John Lewis has revealed plans to expand its High Street presence with a new 'flexible department store concept'.

On average, John Lewis department stores have a floor-space of 132,000 square-feet, with 'at home' versions occupying around 40,000 square-feet. 

The new stores would be sized somewhere in between, allowing the business to 'consider opening in locations that had not previously been suitable for a large, traditional John Lewis branch.'

The new design will look to leverage the retailer's 'strength as a multi-channel retailer' – instead of being limited to the range of products in-store on that day, a new system will allow customers to browse the entire John Lewis range.

Andy Street, MD of John Lewis, said the firm was: "committed to continuing to invest in 'bricks and mortar'.

"Particularly as we know that new shops stimulate our brand presence and online sales in areas where we trade," he added.

Tim Harrison, head of format development at John Lewis said: "Our new approach will mean that the full John Lewis product assortment will be available to customers in many more towns and cities across the UK."

The first new store to open will be John Lewis Exeter, towards the end of next year. However, Street said that the company was aspiring to have ten opened "by the end of 2012."

John Lewis has 28 department stores and four at home locations throughout the UK.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.