Jakks to promote Smurfs line with Smyths costume tour

Papa Smurf will visit ten stores across the country between August 10th and September 8th
Publish date:
The Smurfs line.png

To support the launch of the Jakks' The Smurfs 2 toy line, Papa Smurf will be appearing at 10 Smyths Toys Superstores across the UK.

The tour will begin on Saturday August 10th at the new Smyths Toys Superstore in Maidstone, and end at the Barnsley store on September 8th.

“Costume character tours are a fantastic medium through which to engage consumers with the brand in this big Smurfs year” said Ken Goodison, Marketing Director at Jakks Pacific.

“The visual impact of having Papa Smurf in stores as part of a dedicated Smurfs campaign over the key summer holiday period is certain to raise awareness of both the classic and movie toy lines which roll out across all stores this month.”

Check out Papa Smurf preparing for the tour below:

Image placeholder title


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.