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Ingo Devices boosts presence in Germany - ToyNews

Ingo Devices boosts presence in Germany

Firm estimates that German market will represent 20 per cent of its sales in three years.
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Ingo Devices Frozen Microphone.jpg

Electronic toy specialist Ingo Devices is making further in-roads into the German market, having inked a number of new deals.

The Spanish firm has signed deals with the Kaufland hypermarket chain, the online platform MyToys: Alles für ihr Kind, plus the German arms of Toys R Us and Media Markt.

Notably, Ingo Devices is now estimating that the German market will represent 20 per cent of its international turnover in three years.

"Germany is a demanding market and receptive to value-added products such as ours," explained Oriol Canet, CEO and founder of Ingo Devices.

The firm holds the exclusive licence for Disney's Frozen in Europe for its product category, with the microphone and karaoke application enjoying sales of more than 100,000 units so far.

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