IMC Toys partners with Hamleys for Miles from Tomorrow window display

It will feature IMC Toys’ new range of products, including deluxe figures, Rover RC Stellosphere and the articulated figures.
Publish date:
Social count:

IMC Toys has partnered with the iconic Hamleys toy store to launch its new Miles from Tomorrow product range.

This Bank Holiday weekend will see the store reveal a Miles from Tomorrow inspired window display at its flagship Regent Street location, featuring key characters Miles Callisto and MERC.

It will also feature IMC Toys’ new range of products, including deluxe figures, Rover RC Stellosphere and the articulated figures.

The window display is just part of IMC Toys’ wider marketing campaign, in which large investments have been into TV advertising, online and print. In store, Hamleys will also be offering 250 lucky shoppers an exclusively designed Miles from Tomorrow t-shirt, free with Miles from Tomorrow toy purchases over £25.

“We’re really pleased to partner with Hamleys on this exciting marketing initiative,” said IMC Toys’ UK marketing manager, Kirsten Chambers.

“The Hamleys window display is a great opportunity to showcase our fantastic toys to the general public and build momentum in the run-up to Christmas period.

“In the initial few weeks of launch we have had a really positive response in the market with sales looking strong. We anticipate this success being significantly amplified as we roll out our comprehensive TV and marketing campaign.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.