IMC Toys has partnered with the iconic Hamleys toy store to launch its new Miles from Tomorrow product range.
This Bank Holiday weekend will see the store reveal a Miles from Tomorrow inspired window display at its flagship Regent Street location, featuring key characters Miles Callisto and MERC.
It will also feature IMC Toys’ new range of products, including deluxe figures, Rover RC Stellosphere and the articulated figures.
The window display is just part of IMC Toys’ wider marketing campaign, in which large investments have been into TV advertising, online and print. In store, Hamleys will also be offering 250 lucky shoppers an exclusively designed Miles from Tomorrow t-shirt, free with Miles from Tomorrow toy purchases over £25.
“We’re really pleased to partner with Hamleys on this exciting marketing initiative,” said IMC Toys’ UK marketing manager, Kirsten Chambers.
“The Hamleys window display is a great opportunity to showcase our fantastic toys to the general public and build momentum in the run-up to Christmas period.
“In the initial few weeks of launch we have had a really positive response in the market with sales looking strong. We anticipate this success being significantly amplified as we roll out our comprehensive TV and marketing campaign.”