"The checkout process is one of the most important parts of any e-commerce website, because it is where you convert visits into sales," says Neoworks' Tom Greasley.
"It is also one of the most difficult aspects to get right, especially in the toy industry where Christmas represents a giant peak in sales and a high volume of customer service contacts.
"This is an amazing time of the year and it is getting close, so now it is time to check if you have followed the recommended best practices in your checkout pages.
1. Keep it simple. Keep it quick.
"A good checkout should allow the customer to place their order quickly and with a minimum of fuss. It is important that users of your site do not have to think too much, each decision point may result in a customer leaving your site and you losing a sale."
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