Mums and dads will spend an average £104 on each of their children this Christmas, according to Sainsbury's.
A study by YouGov, commissioned by the grocer, also found that one in five parents plan on spending more than £200 on each child.
This equates to a total spend of almost £1.4 billion on kids’ presents across the UK.
The research also revealed that 43 per cent of Brits will spend a minimum of £75 on their partner. Meanwhile, the average Brit apparently spends £5 more on their mum's Christmas present.
And pets owners will spend an average of £8.21 on each household pet this Christmas.
Sarah Warby, Marketing Director at Sainsbury’s, said: "Christmas is a really special time for our customers. This research shows that although pressures on household budgets continue, customers are still able to enjoy moments of indulgence and treat their friends and family.
“We also know that Christmas isn’t just about one day, but a series of moments that are celebrated throughout the festive season. Whether that be giving and receiving gifts, spending time with friends and family or putting the angel on top of the tree, we want our customers to celebrate the rituals that make the build up to Christmas special for them.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.