Hornby takes centre stage at Hamleys - ToyNews

Hornby takes centre stage at Hamleys

Hornby Hobbies has taken a window display at Hamleys with a planes, trains and automobiles theme.
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The display at London’s Regent Street store incorporates the Corgi, Airfix, Hornby and Scalextric brands as part of a strategy to position Hornby as the ‘home of hobbies’.

Paul Chandler, Scalextric marketing manager, commented: “Working with Hamleys, our flagship London Concession store, we saw a ‘window’ of opportunity to present all the Hornby Hobbies brands together; each experts in their own category, and when combined, it displays the depth and heritage of the Hornby group portfolio.”


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