Holly and Fearne take on Santa in Very.co.uk ad

The TV presenters will promote Littlewoods, Very.co.uk and isme.com in a £12 million campaign this Christmas.

Author:: Lewis Tyler
Publish date:: Nov 21, 2011
Social count:: 0

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The Shop Direct Group has unvieled the first creative from its new Christmas campaign featuring Holly Willoughby and Fearne Cotton.

The first toy-focused ad sees the TV duo, equipped with a Very-branded van and an armfuls of gifts, prevailing against Santa to provide a family with the best Christmas presents. See the video below.

Hasbro’s Ultimate Optimus Prime is featured alongside the Nintendo 3DS, with Let’s Rock Elmo also making an appearance.

Gareth Jones, retail director, Shop Direct Group, said: "We have ensured we injected a humorous and tongue in cheek element into the campaigns to help try and lift some of the doom and gloom which many consumers are clearly feeling at the moment."

He added: "These campaigns underline the confidence we have, both in our brands and our fantastic product offering this Christmas. We can now offer something for everyone this festive period and with the launch of isme at the start of this year our brands now feature fantastic fashion for women of all ages, from 18 to 80 years."

Earlier this year, an independent survey found that Very.co.uk was the UK's second most popular digital retail brand.

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The retailer has adapted the lyrics to 'If I Were a Toy' in its new 40" TV spot documenting the imaginative journey of Oscar the young boy.

The firm's latest marketing campaign for the Barbie Girls MP3 Player airs on TV today.

In-store demonstrations and TV blitz will push the brand through to Christmas.

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Despite High Street struggles Amazon is expecting record business this Christmas.

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The advert made its debut on JohnLewis.com, social media channels and its shops across the UK early this morning and will make its first TV appearance on Channel 4 this evening.

The retailer has launched its first TV advertising campaigning aimed at driving consumer in store this Christmas.

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The catalogue retailer will target internet-savvy shoppers with a £4 million TV campaign.

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