Harrods cashes in on meerkat market

Retailer to stock Comparethemarket.com's meerkat star Aleksander Orlov in early December as a £19.95 talking toy.
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Each toy sold will include a donation to London Zoo charity ZSL. The toy will say his 'simples' catchphrase and distinctive squeak when his tummy is squeezed.

Prospective customers are being advised to visit Comparethemeerkat.com to find out when exactly the toys go on sale.

Aleksandr Orlov said: "Please make welcomes for new handsome Aleksandr action toy in box.

"Now peoples can have physical reminder that I compare meerkats only. Luxurious toy will appear in Harrods, run by good business friend Mr Al Fayed."


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.