Hamleys will capitalise on the growing demand for toys in the Middle East with the addition of three new stores in the territory.
Steve McShane, Hamleys' manager in the
Middle East, said: "The opportunity to open in these markets in good locations allows us to further grow the Hamleys brand in the region."
The Kuwait, Qatar and Saudi Arabia shops will be opened in partnership with Retail Arabia Company.
In the retailer’s year results, international sales grew 28 per cent versus a 14.5 per cent growth for its domestic business.
Outside of the UK and Ireland, Hamleys has three concession stores in Denmark, as well as two full-size shops in India. In the Middle East, Hamleys has two stores in Dubai and one in Jordan.
Including concessions and travel shops, the new additions will take the retailer’s store portfolio to nineteen.
Speaking about the retailer's international franchise business in July, CEO Gudjon Reynisson, said Hamleys would continue with "expansion plans in existing and new markets."