Hamleys has joined forces with Merlin Entertainments to give fans the chance to win free entry to Alton Towers Resort, Chessington World of Adventure Resort or LEGOLAND.
From now until September, customers will receive free entry to the theme parks with any purchase made in store.
Plus, those who spend over £50 will grant kids a free stay at the Alton Towers Resort Hotel.
“Families having fun is a core value so we’re thrilled to be able to offer customers the chance to visit some of the UK’s top attractions,” said Mark Drummond, head of marketing at Hamleys.
“Merlin is a fantastic brand offering first class family experiences which is why it is the perfect partner for us.”
To make the most of this offer, shoppers simply retain the voucher attached to their till receipt and take it to their chosen theme park.
The campaign will also boast competitions, where visitors will have the chance to win family entry, fast pass tickets and overnight trips.
Max Mayer, senior brand manager at Merlin Entertainments, added: “This is the start of an exciting relationship and we look forward to welcoming families to our attractions as a result of this partnership.”