Hamleys opens new attraction Lost Underground Station

Based on the lower floor of the London toy store, the new attraction features an interactive 'tube station' and a 1970s train driver's cab.
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If, like many others this week you have been wondering where your tube train has been, look no further than Hamleys, as the store reveals its latest attraction: the Hamleys Underground.

Based on the lower floor of the London toy store, the new attraction features an interactive 'tube station' and a 1970s train driver's cab.

Encouraging kids to play, the Underground includes experiences for children such as games, a Nerf tunnel target board, a kiosk and entertainment and more.

Ralph Cunningham, retail and brand director, Hamleys, said: "We are delighted to be the only place in London where families can enjoy the experience of being in the driver's cab of an underground train, making a trip to Hamleys all the more exciting.

The new attraction comes courtesy of a partnership between the Regent Street store and the London Transport Museum, together culminating in 400 years of history.

"We look forward to continuing our strong relationship with the London Transport Museum," added Cunningham.

Gudjon Reynisson, CEO, remarked: "Combined, Hamleys and the London Transport Museum represent 400 years of history and I am absolutely thrilled to be adding such a significant attraction to our Regent Street toy shop."


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