Hamleys opens Europe's largest toy shop in Moscow

The 7,000 square meter store boasts Go-Karting, a full scale Millenium Falcon and a 13 meter tall LEGO rocket.
Author:
Publish date:
Social count:
0
hamleys-1.jpg

Celebrations are under way for the grand opening of Hamelys’ largest European toyshop in Moscow today.

The iconic toy retailer has unveiled its new 7,000 square meter store to toy lovers across Russia, giving kids the chance to experience Go-Karting, a full scale Millenium Falcon and a 13 metre tall LEGO rocket, made from 1.9milion bricks.

Located on the famous Lubyanka Square, the store known locally as Mir Russia, is billed as Europe’s largest toy outlet, and is designed to take shoppers ‘a world of entertainment and discovery’ with nine different interactive ‘worlds’ in-store.

Parents and children will be able to visit Enchanted Forest, Imagination, LEGO world, Magic Kingdom, Metropolis, Motor City, Park, Safari and Space, each providing a mix of retail and interactive attractions.

Kids will be able to explore the Magic Kingdom’s huge castle or fly through Enchanted Forest on broomsticks.

“Hameys is about making toys fun for families all over the world,” said Gudjon Reynisson, CEO of Hamleys.

“At Hamleys World Lubyanka, through our partners, we have developed our retail experience to be even more memorable.”

The new store has been delivered by Hamleys’ Russian partner, Hamleys Lubyanka CJSC and in partnership with global retail consultancy FITCH and attraction specialists Paragon Entertainment.

“We are very proud to be opening the world’s first Hamleys World that children and families of Russia, and beyond will love,” said Evgeny Butman, CEO of Lubyanka CJSC.

“This is officially the largest toy shop in Europe and we are honoured to have developed this exciting new experiential retail concept in such an iconic building.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.