Audiences to the Regent Street store will see a variety of tricks and illusions from Marvin and his team every Friday, Saturday and Sunday until April 6th, 2008.
On every hour from 11am to 5pm visitors will have the opportunity to witness objects mysteriously float, levitate, appear and disappear plus transform. Shows will also include interactive magic where lights from a magician’s fingertips appear to penetrate the window and out onto Regent Street shoppers.
Past winners of the Young Magician of the Year are performing as part of the famous magician’s team.
Berglas said: “Coming from a famous magical family, I have grown up with some of the best magicians and illusionists from around the world and that inspired me to develop a range of magic that anyone can do. It’s professional magic made easy.
“I started 20 years ago at Hamleys and both of our brands are synonymous with fun, entertainment, theatre and, of course, magic. We’re proud of our relationship with Hamleys and are looking forward to causing some great reactions in Regent Street.”