HAMLEYS: Dubai store plans confirmed

The Dubai Mall has confirmed it will host Hamleys? middle east flagship store.
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The new location was announced in June and plans have now been unveiled by the mall's developer, Emaar Malls.

The toy store is set to cover 32,000 sq ft and offer more than 15,000 product lines.

Hamleys will be strategically located near the family entertainment precinct, where neighbouring attractions will include SEGA Republic, an indoor theme park; KidZania, a children's 'edu-tainment' concept and a 22-screen cinema.

The mall is set to be one of the world's largest shopping, lifestyle and entertainment destinations featuring a host of world-class attractions and is set to open later this year.

The shop front and interior has been designed by Hamleys in collaboration with one of the top retail designers in the world.

Toy demonstrators and magicians will bring the store to life and customers are invited to test toys before buying. Store features include a life sized doll house, an imitation streetscape of London's Regent Street and so much more.

Yousif Al Ali, General Manager of The Dubai Mall said: "The Dubai Mall is excited to introduce the world famous Hamleys to Dubai and proud to host the Middle East flagship store. Hamleys is unlike other toy stores in the region with its highly themed play areas, interactive stations and live entertainers."

Mr Nabil Daud, chief executive officer of Hamleys Dubai, said: "Our flagship toy store at the mall will be a fantastic opportunity to showcase the wonderful world of toys, in one of the world's most exclusive and exciting malls."

Mr Gudjon Reynisson, chief executive officer of Hamleys, said: "Dubai is a logical step in our global expansion programme, as a significant number of our current customers in the UK are visitors from the Middle East. We are sure our customers will love the magical and exciting elements of Hamleys, which guarantees the best of past, present and future for children - both young and old at heart."

The Dubai Mall is located in the world's most prestigious square kilometre, Downtown Burj Dubai, which encompasses Burj Dubai, the world's tallest building.

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