HAMLEYS: Dubai store plans confirmed

The Dubai Mall has confirmed it will host Hamleys? middle east flagship store.
Publish date:
Social count:

The new location was announced in June and plans have now been unveiled by the mall's developer, Emaar Malls.

The toy store is set to cover 32,000 sq ft and offer more than 15,000 product lines.

Hamleys will be strategically located near the family entertainment precinct, where neighbouring attractions will include SEGA Republic, an indoor theme park; KidZania, a children's 'edu-tainment' concept and a 22-screen cinema.

The mall is set to be one of the world's largest shopping, lifestyle and entertainment destinations featuring a host of world-class attractions and is set to open later this year.

The shop front and interior has been designed by Hamleys in collaboration with one of the top retail designers in the world.

Toy demonstrators and magicians will bring the store to life and customers are invited to test toys before buying. Store features include a life sized doll house, an imitation streetscape of London's Regent Street and so much more.

Yousif Al Ali, General Manager of The Dubai Mall said: "The Dubai Mall is excited to introduce the world famous Hamleys to Dubai and proud to host the Middle East flagship store. Hamleys is unlike other toy stores in the region with its highly themed play areas, interactive stations and live entertainers."

Mr Nabil Daud, chief executive officer of Hamleys Dubai, said: "Our flagship toy store at the mall will be a fantastic opportunity to showcase the wonderful world of toys, in one of the world's most exclusive and exciting malls."

Mr Gudjon Reynisson, chief executive officer of Hamleys, said: "Dubai is a logical step in our global expansion programme, as a significant number of our current customers in the UK are visitors from the Middle East. We are sure our customers will love the magical and exciting elements of Hamleys, which guarantees the best of past, present and future for children - both young and old at heart."

The Dubai Mall is located in the world's most prestigious square kilometre, Downtown Burj Dubai, which encompasses Burj Dubai, the world's tallest building.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.