GB Toys (a division of Golden Bear) has entered an exclusive retail partnership for Toys R Us to sell the product line in the territory until the end of the year, as well as there being additional territories under discussion.
The Go Mini collection was launched last year and features a variety of characterised versions of the car brand, each with its own personality and features. It includes Go Mini Freestylers, that have lights, sounds and lenticular rooftop designs, as well as Go Mini Stunt Racers, that pull back to charge ready to perform its own stunt.
Chairman of Golden Bear Products, John Hayes, commented: “The Go Mini launch has already exceeded all expectations, and I am confident that Toys R Us will be a valuable worldwide partner as we continue to grow the brand.”
The first collections will go on sale in August