The potential new collectable toy craze, Floppets will launch into the UK with The Entertainer.
The toy retailer is planning a significant in-store joint marketing campaign across all of its 80 stores over the Easter and May half term holiday period.
Between March 21st and April 17th, The Entertainer will run a 'Find the Floppet' competition in stores. During this period, store staff will wear Floppets and entrant to the treasure hunt-style competition can win a variety of prizes.
The next phase of the marketing activity will roll out across all stores over May half term - from May 25th to June 15th - with the launch of a 'Design your own Floppet' competition.
Every entrant will be given a limited edition The Entertainer Floppet, with the winning entry seeing their design go into production and become the next Floppet to join the collection.
In addition, Floppets has also appointed micommsPR for a six-month trade and consumer PR campaign.
"We are delighted to work hand in hand with The Entertainer on this marketing campaign," said Damien Cahill, UK and EU operations manager at Floppets. "We've seen Floppets capture the imaginations of children in the US and now the craze is taking hold in the UK, too."
Rebecca Rees, head of marketing at The Entertainer, added: "The team behind Floppets has been great to work with and together we have come up with some really exciting in-store ideas to raise awareness and engage with children. We are just putting the final details together now for the activities and can't wait to see it go live in-store."
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