'Flash sale sites are disrupting online toy retail'

Casabu sells toys, clothing and nursery equipment for up to 90 per cent off the original price.
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A new retail ‘flash sales’ site that sells toys and nursery products says its business model is “disrupting” online retail.

Casabu expects to reach a turnover of £5 million in its first year of business, since setting up in April.

It runs up to 15 daily sales through its website, including up to 90 per cent off the original price of toys, nursery equipment, clothing and maternity wear. And it currently stocks a range of products including kids’ scooters from Skipper.

The site was influenced by sales websites in the US, where sales are carried out in a flash.

Rachel Oxburgh, Casabu’s CEO, said: “We have been through a decade where internet retail was pretty much catalogue sales done online. This is changing rapidly and the flash-sale model is disrupting this.

“Flash-sales allow brands and retailers to sell through their stock to targeted members and to give members very large discounts on High Street products. 

“Casabu sales support rather than threaten existing retail channels. Our brand partners tell us that traffic and sales at their own websites increase during and after Casabu events. This buzz creates just the uplift brands need in the current retail climate.”

She added: “We were confident the flash-sales concept would work as well in the UK as it does in the United States and since launching in the middle of April we have been overwhelmed by the response from consumers and suppliers.

“We are tapping into the fact that mums, and dads, love deals, like shopping online and don’t have time to shop around. The model has been very successful in the US and every time I have mentioned it to a British mum or dad they love the idea and can’t wait to sign up.”

A Casabu statement read: “The model works for suppliers due to the targeted approach of reaching a wide but focused customer for a limited period, and being in control of the amount of stock they sell. 

“And it appeals to members because they can make huge savings on the recommended retail prices.”

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