Fireman Sam links with Toys R Us - ToyNews

Fireman Sam links with Toys R Us

Hit has teamed up with the retailer to promote safety as part of the Safety First with Fireman Sam campaign.
Author:
Publish date:
5_fireman sam.jpg

With the help of local fire services throughout the UK, Fireman Sam will be appearing at Toys R Us stores, sharing fire safety tips with youngsters and their parents.

Safety First with Fireman Sam booklets will be distributed to nurseries and parents, as well as included within Fireman Sam and Practical Parenting magazines.

The events will include a range of activities, free gifts and competitions to enter, as well as the opportunity for young fans to get photos taken with the character and local fire engine.

Lesli Zador, brand manager Hit Entertainment, said: “We are pleased to bring Fireman Sam to Toys R Us stores around the country to help raise awareness of fire safety.

"The 14 date Safety First campaign, launching tomorrow, will teach young fans important life lessons in a fun and engaging way”.

Information about the tour can be found at www.firemansamonline.com with competitions available on www.toysrus.co.uk/firemansam.

The campaign launches tomorrow, Saturday June 5th, in Coventry.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.