Firebox.com opens first High Street pop-up store

The online retailer has detailed its plans to increase its presence on the UK's high streets, with more store openings in the pipeline.
Author:
Publish date:
Social count:
0
0 0fire.png

Online destination for the more unusual toys and gadgets, Firebox.com has unveiled its first High Street pop-up store in Newcastle.

The retailer’s first foray into the bustle of Newcastle’s high street shopping culture saw it open its doors to customers on October 24th in its Intu Metrocentre.

The store showcases the company’s signature unusual offering of toys and games as well as homewares, consumer tech and food. Popular products include its VW Campervan Tents, Unicorn Night Lights, Slush Cuppies, Wilson balls from the film Castaway and party games such as Linkee and Obama Llama.

In a nod to popular culture, the store is also showcasing licensed album artwork including prints of David Bowie, The Beatles and The Jam.

Kris Bromley, managing director at Firebox.com, said: “We are all mega excited to launch our first pop-up store. We have been the Shop for the Unusual online for 17 years, so it is really cool that we now get to do it in the real world.

“We are looking forward to this new challenge and to getting to meet our customers – new and old. We want this store to be the first of many, so we’ll be working hard to make it a true Firebox experience.”

Firebox has now detailed its plans to expand its brand presence in the high street further in 2016.

Firebox.com’s Newcastle store will be trading until January 4th, 2015.

Related

Firebox "here to rescue the High Street"

With its first pop-up stores in Newcastle and Watford already performing well, quirky gift, toy and game retailer Firebox is confident it will re-energise the UK's High Street in 2016 and beyond.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.