The two companies have linked in a bid to find the next big thing to fly off the Firebox shelves in 2010.
The competition launched last night and will be open to entries for six months.
An expert panel of judges, including Stuff magazine’s editor-in-chief, Tom Dunmore, along with members of the technology, toy and product development industry, will decide on the best product idea of the bunch.
Firebox will design, manufacture and sell the winning idea on its website. The winner will also receive a 50 per cent share of the profit from sales made.
Firebox Inventor is open to anyone who can come up with a bright idea for a new toy, a useful gadget, a quirky gift or anything that fits the Firebox product range.
Entries can be part of a school or college project, sent in the post, via email, in the form of a tweet or an uploaded video.
The aim of the competition is to revisit how the e-tailer first began – with an idea. The Shot Glass Chess Set was invented by Firebox’s co-founders – Michael Smith and Tom Boardman – over ten years ago and was one of the company’s best-selling product lines in its early days.
Christian Robinson, MD of Firebox.com said: “At Firebox we are always on the look out for the latest in fun and innovation. We love introducing our customers to the newest quirky and original products before they hit the mass market.
“With Firebox Inventor, we want to encourage consumers to demonstrate their creativity and to tell us what they want. We are waiting with baited breath to see what they come up with.”
Tom Dunmore, editor-in-chief at Stuff magazine said: “We think our readers are going to jump at the opportunity to be involved in Firebox Inventor and I’m looking forward to seeing what zany ideas they come up with.”
See www.firebox.com/inventor for more details.