Firebox unveils Inventor competition winner

12-year-old Tom Spring beats over 1,200 entries with Putty Monster product idea.
Author:
Publish date:
Social count:
0
5_Firebox inventor winner.jpg

The Firebox Inventor competition was launched last year in association with Stuff magazine and entries were judged by nine experts from the toy, design, retail and technology industry.

The retailer is now aiming to develop and manufacture the idea, launching it for sale on its website later this year. Tom's prize will be a 50 per cent share of the profits.

Putty Monsters are currently in production and will be a collectable toy combining Firebox's Thinking Putty with an online community where people can share their creations.

The simple idea of a tub of putty and a pair of eyes won over the judges. Co-founder of Firebox, Michael Acton Smith said: "Kids love playing and chatting to their friends online, and toys that successfully mix online and offline experiences are one of the fastest growing categories of the toy industry."

Sales and marketing director at Tomy, Paul Fogarty, who was also a member of the judging panel added: "Over the past year or so,we have noticed a trend towards classic toys updated with a modern twist. The Putty Monster is a simple idea yet it has been updated with the online social networking angle, which makes it work for the modern consumer."

Winner, Tom Spring, has dreamt of becoming a product inventor and his inspiration comes from his grandfather, who used to be a toy designer. Spring commented: "Thank you so much to Firebox for giving me this opportunity - I simply can't believe it. I can't wait to see my Putty Monster idea turn into a real product and be sold by Firebox.

Christian Robinson, MD of Firebox.com said: "We thin Putty Mosters has great potential and are enjoying working with Tom so far in the next stages of product and packaging design and development."

Tom Dunmore, editor-in-chief of Stuff magazine concludes: "The quality of entries was really impressive, but we were particularly taken with Tom's idea because of its simplicity and the massive potential of bringing Putty Monsters to life online. I'm sure it's going to be a big success for Tom and for Firebox."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.