Firebox revamps site - ToyNews

Firebox revamps site

Online retailer Firebox has revamped its site for the first time in its 11-year history.
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The firm is currently testing out the new site with half of its customers to gauge reaction before rolling out the new-look site to all customers next month.

New features include:

  • Full width – now optimised to take advantage of today’s larger monitor screens
  • Larger images and videos – optimised for broadband, all main product images over 50% bigger and new scrolling homepage feature
  • Extra community features – including a live Twitter feed and star-ratings from purchasing customers
  • Easier to navigate – more intuitive to today’s shoppers who have little time
  • The latest web technologies – including a personalised, AJAX shopping basket

Christian Robinson, MD of Firebox.com commented: "It is unbelievable that our website hasn’t seen a major redesign in over nine years – pretty much unheard of in online retail. In celebration of a successful 11 years of trading, we are looking forward to our customers’ response to the new-look Firebox. Early tests show that customers love it - some of the feedback has been phenomenal!"

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