Firebox reaches top ten in online retail listings - ToyNews

Firebox reaches top ten in online retail listings

Since its relaunch, the website has jumped 12 places to number seven in the Top 50 UK Retail Sites table.
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Toys R Us also had an impressive month, climbing 27 places to number four in the chart. Meanwhile, Hamleys slipped nine places to number 14.

Argos and Disney also fell down the table to numbers 21 and 24 respectively. Mothercare remained at the bottom of the chart, moving up just one place to number 48 and Amazon slipped one place to number 47.

The list of sites is created by The Retail Bulletin and specialist website testing company Sitemorse, that used its automated testing of the first 125 pages of each retailer’s site to generate a ranked table.

Lawrence Shaw, founder of Sitemorse, said: “We can see from the table that the average score of the top five, excepting DFS, has increased since last month. We hope this trend will continue right through to Christmas.”

To see the full report, click here.



Online toy retail rankings

Research from online specialist Brandbank has examined who is doing the best job of selling toys online. The new study has rated the top toy websites across a number of criteria from presentation to ease of use.

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