Firebox moves to Tech City

The retailer's new Shoreditch office is located near 'Silicon Roundabout'.
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Firebox has said the move to EC1 will allow it to make "innovative technological developments and keep abreast of changes and trends in the market."

In the past 12 months the company has seen a 35 per cent rise in orders. CEO Paul Zimmerman believes that from its new home, the firm will be better placed to secure the latest products and keep sales growing.

He said: "Our customers are really important to us; it’s not enough to provide innovative product – consumers want to be a part of the company and receive exceptional service. By moving east we believe we’ll find the resources that will allow Firebox.com to continue to provide something more than the average store."

He added: "It made sense for Firebox.com to set up in Streatham; rents were low and the area offered great transport links. However, as the company has grown, we feel now the time is right to be surrounded by like-minded tech, media and creative companies who can offer interesting solutions and ideas to our business."

Firebox will be sharing its new Shoreditch office with the Moshi Monsters creator Mind Candy.

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