FEATURE: Woolies makes online comeback

Shop Direct has relaunched Woolworths as an online retailer, ToyNews finds out more about its plans for the site.
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The problems experienced by a struggling Woolworths in its last months of trading may leave some wondering why any firm would choose to revive the brand.

The demise of the retail giant left a gap in the High Street that has since reportedly been filled, in the toy market at least, by independents and supermarkets. But Shop Direct believes there is room still in the industry for a comeback.

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Woolies makes an online comeback

Following the collapse of the iconic retailer in December 2008, Shop Direct bought the brand and has now relaunched Woolworths as an online retailer. Katie Roberts spoke to the team to find out more?

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Woolies returns online

Woolworths has returned as an online business today, six months after the High Street retailer?s administration.

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