FEATURE: Winning of the West

Fresh from winning an award from The Telegraph, Kidsen tells us its recipe for success.
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You’d guess it would take a pretty special shop to catch the attention of The Telegraph and Mary Portas and ultimately to win an award. It’s clear when talking to Corina Papadopoulou, that a keen eye for detail, in every element of her business, was key to her recent accolade.

The business plan seems to be working as, since setting up the store and the online outlet in 2008, it has seen consistent year-on-year growth.

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The Winning of the West

So what makes an indie catch the attention of The Telegraph when choosing the Best Small Shops in Britain? Corina Papadopoulou, owner of West London indie, Kidsen, 2012?s Best for Children award winner, told us what helped her win.


The west win

You can prove anything with statistics. And in these days of school league tables, massaged unemployment numbers and expenditure figures as long as you?ve got the right data it seems you can convince people of anything.

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