FEATURE: The Disney Store concept

ToyNews finds out how Disney plans to earn kids' loyalty with the retailer's Experience Director.
Author:
Publish date:
5_184_390_disney.jpg

The biggest Disney Store in Europe, the new Oxford Street location, incorporates play areas and state-of-the-art technology throughout its two floors.

“This is more than just a place to buy Disney products, it’s about an experience. Our goal is to provide the best 30 minutes of a child's day,” says Jonathan Storey, experience director for the Disney Store Europe. 

Click here to read the full feature.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.