FEATURE: The Disney Store concept

ToyNews finds out how Disney plans to earn kids' loyalty with the retailer's Experience Director.
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The biggest Disney Store in Europe, the new Oxford Street location, incorporates play areas and state-of-the-art technology throughout its two floors.

“This is more than just a place to buy Disney products, it’s about an experience. Our goal is to provide the best 30 minutes of a child's day,” says Jonathan Storey, experience director for the Disney Store Europe. 

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