These figures show the January rise in sales as a short term blip rather than an ongoing trend.
The snowy beginning of the month as well as the end of the traditional sales season contributed to keeping consumers away from many stores. And while internet, mail-order and phone sales have increased, this has slowed compared to December growth.
The toy industry is starting to feel the lack of Woolworths in the market with both value and volume sales down. However, excluding Woolworths from 2008, the industry is up 0.5 per cent on a like-for-like basis. This is helped by an average price increase from £5.54 to £5.76 – the highest February price in the last three years. This average price increase was repeated across all categories with the notable exception of plush and outdoor.
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