The new study has rated the top toy websites across a number of criteria from presentation to ease of use.
Broadbank’s report finds that Amazon.co.uk, Early Learning Centre and Argos websites perform most highly, each providing a sophisticated purchasing environment. However, no toy retailer’s site was rated higher than 5.5 out of ten. The conclusion is that there is great scope for toy retailers to enhance product display and usability to improve the purchasing environment for consumers.
To read the full report, please click here.